Product 02

X's and O's
shouldn't stand still.

Traditional playbooks show where everyone is supposed to go. The Living Playbook is envisioned to show where they'll go, when they'll get there, and how the play develops around them.

Concept Preview
Traditional2D · Static
XXXXXOOOO

X's, O's, and arrows. Where everyone is supposed to go.

A11 Living PlaybookConcept Preview
QBRBWRTEOLDLLBCBS

Select a position to run the rep from that player's viewpoint. Concept preview of the Living Playbook.

A11 Vision

Your playbook.
Your players.

A11's long-term vision is to build simulations informed by actual movement profiles extracted from film — not generic icons moving at identical speeds.

A playbook modeled around the athletes who actually run it.

WR

Top speed

RB

Acceleration

LB

Pursuit

DB

Change of direction

OL

First step

TE

Route timing

Reps without the wear.

A football roster can contain dozens of athletes while live practice time is finite. Not every player can receive unlimited physical reps. The Living Playbook can eventually give athletes additional visual and mental repetitions directly from their phones.

Starter. Backup. Developmental player.
Everyone can prepare.

  1. 01Player phone
  2. 02Select play
  3. 03Select position
  4. 04Watch assignment
  5. 05Change defense
  6. 06Replay