About A11
Built from
inside the game.
A11 is building the intelligence layer on top of football film — additive to the systems programs already use.
The Team
We didn't find this problem.
We lived it.
Built by former student-athletes who have experienced film rooms, recruiting, player development, and the resource gap firsthand.
Keith
Co-Founder
- Former collegiate defensive back
- JUCO experience at Santa Barbara City College
- Thousands of hours in football film rooms
- Business background in marketing and sales
- Brings football experience and commercial execution
Bailey
Co-Founder
- Entrepreneur since his teens
- Built and scaled businesses before A11
- Experience managing 20+ employees
- Six-figure business experience
- Software-building and scaling experience
Ben
Co-Founder
- Former JUCO and Division I football player
- Experienced recruiting, scouting, and film from inside the game
- Relationships across high school, JUCO, and NCAA football
- Connects coaches, athletes, and technology
Adam
Co-Founder
- Former JUCO athlete
- Football and baseball background
- Film-analysis experience across multiple sports
- Student-athlete at Santa Barbara City College
- Currently studying at UC San Diego
Built from inside the game.
Football experience
The founders have lived the workflows A11 is trying to improve.
Technical ambition
A11 isn't trying to build another film library. It's building intelligence on top of football video.
Customer access
Existing relationships across high school, JUCO, and college football provide direct access to coaches who help shape the product.
Validated with coaches
Built with football.
Not in a boardroom.
30+
Programs interviewed
Coach conversations across high school and JUCO football.
HS + JUCO
Initial validation market
Where the resource gap is widest today.
100%
Positive reception
Every program interviewed expressed interest in the concept. Not a purchase commitment.
“When can I get this?”
Film is the beginning.
Film Intelligence
Automated analysis and organization.
Player Intelligence
Biomechanics and individualized development.
Living Playbook
Interactive preparation using movement intelligence.
Football Intelligence Platform
A connected layer spanning film, development, preparation, analytics, and team workflows.
The next era of football intelligence
Stop tagging.
Start coaching.
A11 is building football technology that turns film into intelligence, intelligence into feedback, and feedback into better preparation.
Follow @allelevensoftwareAll 11.
Every rep holds data.
Every player needs feedback.
Every coach needs time.
Football Intelligence. Built for All 11.